Work Your Fello Form Submissions Like Gold

Look at your Fello smartlist. Those “Form Submission” contacts aren’t cold names off a scored list - they’re people already in our database who raised their hand and asked for help with their home.

They filled out a form. On purpose. That’s a seller telling you the door is open.

Here’s the play: don’t open with a generic “checking in.” Reference the exact form they submitted. A home value request? “Saw you pulled your home value - curious what’s got you thinking about it.” A cash offer inquiry? Lead with that. The specificity proves you’re paying attention, and it earns you the conversation.

Your goal isn’t to pitch a listing appointment in the first ten seconds. It’s to open a natural conversation about their home and what they’re thinking - are they testing the market, planning a move, just curious? Get them talking. The plan reveals itself.

These contacts already did the hard part. They reached out. Now reach back - today, by name, about the thing they actually asked about.